What Makes a Winning Local Ad

Winning ads don’t happen by luck.

They follow a formula.

Here’s what most business owners do: they post a nice photo, write a generic caption, click “boost,” and hope for the best.

Here’s what actually works:

1. Hook – Grab attention fast. Ask a question. Make a bold claim.

2. Problem – Speak to a pain point your customer feels.

3. Solution – Introduce your product or service as the fix.

4. Offer – Tell them what they get and why it’s a deal.

5. CTA – Tell them exactly what to do next.

   
   

An ad that says “We’re open, come see us” might get a few likes.

An ad that says “Still dealing with back pain? Book a free 15-minute consultation with our specialist—this week only” gets leads.

The right structure can turn your ad from background noise into a money-making machine.