The 3 Things You Must Know Before Running Any Paid Ads

Before you touch Meta Ads Manager or spend a single dollar,

answer these three questions:

1. Who are you targeting?

Not “everyone.” Not “people who might be interested.”

Be specific. Age, location, behavior, problem.

The more narrow your audience, the cheaper and more effective your ads.

2. What problem do you solve?

Ads that don’t speak to pain points don’t get results.

Make sure your messaging is tied to something your audience actually cares about.

Not features—outcomes.

3. What do you want them to do?

Book a call? Walk in? Claim a discount?

Every ad needs one, clear, low-friction action step.

No more “check us out.” Tell them exactly what to do.

If you don’t know these things, stop. Get clear first.

Because unclear ads burn money fast—and clarity is your cheapest competitive advantage.